Business valuation and consulting services, with a focus on valuing intangible assets, including brands.
Appraisals and litigation services for trademark, patent, copyright, theft of trade secret, and other intangible assets.
Wide variety of litigation matters, including IP infringement, minority shareholder, post-acquisition, and more.
Cupitor to demo Aurora at Business Valuation conference
Cupitor has designed a brand simulation tool, Aurora, to better understand the value of brands. Aurora calculates dozens of brand variables to model existing reality and to develop future scenarios. The variables we use are more diverse than those typically used to study brands, and are influenced by the content of our new book The Physics of Brand.
We will be demonstrating Aurora at the ASA conference to start the conversation with valuation professionals about how our valuation methods should evolve to account for today's reality. We will also have our book available for sale.
The Physics of Brand book is published
The Physics of Brand is an exploration of how brands evolve in time and space. Renée Marino and her co-authors take you on a theoretical journey to the depths of the brand universe. They introduce three new super models illustrating how brands aggregate value for brand owners, people and society. These models frame new ways to assess the value of brands, articulate smarter strategies and design memorable moments. The authors weave neuroscience, micro and macro economics and complex systems into a narrative equally rewarding for finance as it is for marketing leaders. It's a brand-new way of thinking.
The Physics of Brand: Understand the Forces Behind Brands That Matter, HOW Books, July 21, 2016
"A World Without Brands," Branding Strategy Insider, July 14, 2016
"How our biases lead us to make mistakes" by Lee Schafer, Star Tribune, June 4, 2016
“Intellectual Property Valuation,” William Mitchell College of Law Intellectual Asset Management Course, March 2016
“New Approaches to Brand Valuation,” American Society of Appraiser’s Chapter #053, March 2016
“Learn the Forces Behind Brands That Matter,” Innovators and Entrepreneurs of MSP, St. Thomas Minneapolis Campus, February 2016
“The Physics of Brand,” MinneAnalytics Conference, Medtronic Mounds View Campus, January 2016