Services
Appraisal and Litigation ServicesBusiness and intangible asset valuation, litigation damages opinions, and royalty audits. Our work includes expert testimony in cases involving trademark, patent, and copyright infringement, theft of trade secret, minority shareholder disputes, post-acquisition, and more.
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Strategic Brand Valuation ServicesWe help clients evolve a customized dynamic valuation tool, building on concepts from the Physics of Brand. This advanced brand valuation framework* helps clients understand why their brands have value and apply those insights to evaluate strategic alternatives.
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The Physics of Brand is an exploration of how brands evolve in time and space. Renée Marino and her co-authors, Aaron Keller and Dan Wallace, take you on a theoretical journey to the depths of the brand universe. They introduce three new super models illustrating how brands aggregate value for brand owners, people and society. These models frame new ways to assess the value of brands, articulate smarter strategies and design memorable moments. The authors weave neuroscience, micro and macro economics and complex systems into a narrative equally rewarding for finance as it is for marketing leaders. It's a brand-new way of thinking.
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